A Business Where Every Employee Counts

Ask anyone at Bercon Rentals, employment is more than a job – it’s a way to attain a rewarding and supported career.

When a new team member walks through our doors, they experience the “culture of caring” that sets Bercon apart not only in the equipment rental industry but also in most Ontario businesses.

Every Person Matters

Our culture is built around awesome people — the ones who show up with passion and desire to make a difference. It’s the sort of mindset we really embrace at every part of Bercon, whether you’re delivering equipment to construction sites, learning how to fix high-tech machinery in our shop or supporting Bercon’s clients behind the scenes.

We have a team-oriented environment here, where employees take pride in their work and are inspired to work for the best equipment rental business in Ontario.

More Than Just a Paycheque – a Total Rewards Package

Bercon offers employees competitive salaries and a Total Rewards Package that goes beyond the basics.

Employees enjoy extended health care, dental and vision coverage, optional insurances, paid time off, retirement savings plans and even travel insurance.

On top of these benefits, we offer employees many extras: a Technician Education Top-Up Program, Driver Education Loan Program, Employee Assistance Program and a Matched Retirement Savings Plan. 

Why do we do it? Because we believe in investing in the long-term well-being of our team.

Opportunities for Every Career Path

Bercon’s doors are open to those just starting out in their career or professionals from all backgrounds and skill sets.

Whether your interest lies in customer service, logistics, mechanical, training or sales, there’s a place for you at Bercon. Here are some key positions at Bercon:

• Drivers – Building expertise handling complex loads and navigating job sites throughout Southern Ontario.
• Technicians – Servicing world-class equipment and growing their mechanical skills.
• Sales Professionals – Guiding clients toward smart rental solutions that meet their needs.
• Trainers – Educating clients through industry standards.Apprentices – Gaining experience while working toward Red Seal certification.
• Apprentices – Gaining experience while working toward Red Seal certification.

Ready to Grow With Bercon Rentals?

From your first interview to your 10th work anniversary – and beyond – you’ll have an employer that believes in you, celebrates wins and supports you every step of the way. 

If you’re ready to join a team that truly cares, check out our career page to learn more.

5 Struggles That Contractors Need Solved ASAP

A day in the life of a contractor is never easy. Even with the best-laid plans, you never really know what a jobsite can throw at you.

That being said, it’s important to stay in control of the things you can. To keep contractors – and the projects they work on – moving forward, here’s some advice from Southwestern Ontario’s equipment experts at Bercon Rentals.

Equipment Downtime

There’s nothing worse than showing up to a job site only to have your crew standing around because the equipment failed. Whether it’s a forklift that won’t start or a lift that’s stuck mid-operation, downtime equals lost time – and lost time equals lost money. Waiting days for repairs or replacements just isn’t an option when your schedule is already packed.

At Bercon Rentals, we’ve built our reputation on reliable equipment rentals that are some of the newest in the industry. Not only is our fleet regularly serviced to minimize breakdowns, but if something does go wrong, we’re on it with our always-on-the-go road service team. 

Not Enough Specialized Equipment

You’ve got a project that calls for something unique — maybe a boom lift for a high-reach install, a mini crane for a tight-access building or a 16,000-lb telehandler for some serious lifting. But buying specialized gear isn’t always practical, especially when you only need it for a few days or weeks.

That’s where Bercon always pulls through. We carry a wide range of popular and specialized pieces of equipment, and we’re always growing to ensure the pieces you need are available when you need it. 

Not sure exactly what you need? Our experienced team can walk you through the options and recommend the best solution. Renting gives you access to the latest equipment without the cost or hassle of ownership.

Tight Project Timelines

You can’t afford to wait around for equipment deliveries that arrive late or not at all. Even a short delay can ripple through your entire schedule, and negatively impact dozens or hundreds of people, all the while your client is breathing down your neck.
Bercon Rentals is built around the idea of on-time delivery.

We know how valuable your time is, so we make it a priority to show up exactly when we say we will. Need equipment early in the morning? We’ll be there. How about something on the weekend? No problem. We’re flexible because we know your schedule doesn’t follow a 9-to-5. When contractors choose Bercon for equipment rentals, you’re not just renting equipment — you’re gaining a partner.

Job Site Safety Concerns

Faulty or old equipment can put your entire crew at risk. Injuries, fines, and shutdowns are all too real — and they don’t just cost money; they can damage your reputation.

Safety is non-negotiable with Bercon Rentals. Every piece of equipment undergoes regular maintenance and safety inspections, and we provide thorough safety training on every piece of equipment we rent or sell.

Budget Constraints

Between labour, supplies and fuel, your budget is always tight. Buying every piece of equipment you might need is not only expensive, but simply not an option. Tying up valuable cash in aging machines that sit unused most of the year just doesn’t make sense for most contractors.

Bercon Rentals gets it. By renting only what you need, when you need it, you free up funds for other critical parts of your business. We offer competitive pricing, fast quotes and flexible rental periods that keep you in control of your budget.

Bercon Can Solve Contractors’ Big Challenges

You’ve got enough to worry about on the job site, whether it’s a tower in Toronto or an apartment in Acton. Trust us to take headaches off your plate. 

We’re more than a rental company — we’re your on-call partner for getting work done right.

Road Service Technician Employee Spotlight

Justin is a Road Service Technician at Bercon Rentals and is also the latest winner of Bercon Rentals’ Expect More awards. Let’s take a dive into Justin’s career and how he supports our clients and the team he works with.

He began his career at a lift rental business, performing basic tasks before gaining experience in machine repairs. Seeking to expand his skills, Justin moved to a larger company for advanced training and experience, ultimately joining Bercon as a Road Service Technician, bringing valuable hands-on expertise in on-site repairs.

“I was familiar with some of the technicians and knew they had a wealth of knowledge to share. I gathered information from these technicians as I could and attended any available training sessions.”

– Justin, Road Service Tech

Justin’s Commitment to Safety

Last spring, Justin quickly responded to an operator error on site, preventing potential injury. The operator had encroached on the safety envelope, causing the machine to lock out. Thankfully, the unit was near the ground, and Justin safely recovered it using auxiliary controls. He then took the time to coach the operator on staying within the safety envelope, using the live display, and double-checking settings before operation. A true example of safety leadership in action!

Justin’s Commitment to Client-Focused Excellence

When an operator reported an issue with a jib not rotating, Justin quickly identified the cause: the system was in 1,000-lb mode. He supported the client by sharing his knowledge, showing that he was there to resolve the issue. Demonstrating professionalism and commitment, Justin went above and beyond to ensure the client’s needs were met, embodying the very values that define Bercon’s dedication to exceptional service. A great example of a client-focused service leader!

What Justin Likes About Being a Road Service Technician

“I enjoy assessing job sites, formulating solutions, and repairing machines quickly, safely, and efficiently. Customers appreciate my prompt, reliable service. I take pride in my work, enjoy independence, and love meeting new people and seeing new places.”

– Justin, Road Service Tech

Congrats on Your Award Justin, and Embodying the “Bercon Difference” Every Day!

Are you interested in learning more about the Road Technician role? Reach out to Bercon Rentals to schedule a call with one of our award-winning Road Service Technicians.

Trust the 100% Canadian Equipment Rental Leader

Bercon Rentals is a “Made in Canada” success story built on customer trust, dedication to its team and vision for a prosperous future for Canadian businesses.

A Canadian Equipment Rental Business That’s 100% Canadian-Owned & Proud of It

Bercon Rentals is far from other equipment rental companies that operate in Ontario but are actually owned by American conglomerates. We’re a true Canadian success story! The Beraldo family first entered the equipment rental industry in 1975, when Louis Beraldo and his wife Miranda purchased a single crane, which Louis operated while Miranda ran the business out of their home.

By choosing Bercon Rentals, you’re directly supporting Canadian jobs, businesses, and communities.

Canadian Values Drive Us Forward

At Bercon Rentals, we are focused on the spirit of Canada: hardworking, honest, compassionate and resilient. 

Our focus on doing the right thing in every area of our business has continued to move our business forward. 

• Trust – Built through reliable on-the-road and support service.
• Mobility – Quick and efficient delivery of equipment rentals throughout Southwestern Ontario and beyond.
• Customer Service – Friendly, knowledgeable support by phone or email when you need it. We also have teams of road service professionals conveniently located throughout key delivery areas ensuring positive experiences every time.
• Integrity – Good old-fashioned Canadian values at the heart of everything Bercon does.

Bercon Rentals Strengthens Ontario’s Communities

Bercon Rentals is more than just a business – we’re an extension of your community. From helping to build businesses to giving back to charitable causes, we take pride in operating ethically and with the support of our clients and team members.

There’s No Better Option Than Canada’s #1 Equipment Rental Leader

When you need equipment rentals, choose a company that shares your values. Bercon Rentals is proudly Canadian, dedicated to everything great about our fine nation—because together, we build a stronger Canada. Reach out for a quote today.

How Bercon Rentals is a Contractor’s One-Stop Shop

Every day, Ontario’s construction contractors face challenges that would make many of us whimper—tight schedules, complex projects, fluctuating budgets and the constant need for reliable equipment. 

Fortunately, Bercon Rentals operates throughout Ontario and has been called a contractor’s ultimate one-stop shop, where new equipment, 24/7 support, and customer service come together to solve the toughest issues you face.

More Than Just Equipment Rentals

Although many of our customers know us for equipment, Bercon Rentals is far from your typical equipment rental company. 

Sure, we offer an extensive inventory of construction machinery, from boom lifts to mini cranes, but we go far beyond that. Our team provides the equipment support to keep your projects running smoothly.

Got a tight deadline? Bercon Rentals has same-day delivery options. Facing a tough project challenge? Our team is ready to guide you, recommend the right equipment and even customize rentals and timelines to fit your needs.

Solving Contractors Equipment Challenges Every Day

Bercon Rentals has a large selection of innovative and new equipment pieces that are designed to help contractors handle the demands of your job site:

Aerial Work Platforms
Reach where you need to go with Bercon’s wide range of aerial equipment, including articulating boom lifts, atrium lifts, electric scissor lifts and one-man push-arounds.

Material Handling Equipment
From telescopic forklifts to warehouse forklifts, we have an option to help you move materials efficiently.

Cranes
Need a mini crawler? We have the solution to get your heavy loads to the top of your site, through narrow doors and over any terrain.

Our customer service and maintenance standards far exceed those of the competition and are here to help you minimize downtime and avoid costly delays.

Expert Knowledge When Contractors Need It

We will never just rent out equipment; we provide an all-in-one solution. Whether you’re working on a residential build, a commercial site or an infrastructure project, Bercon Rentals’ specialists understand the nuances of your needs and work with you to understand your needs and provide accurate advice.

On-Time Guarantee and Money in Your Pocket

As you know, time is money in construction, and Bercon Rentals helps you save both. Our delivery crew ensures equipment shows up when you need it, while our road service teams spend less time waiting for equipment and more time focusing on getting the job done.

Additionally, renting equipment instead of buying can help contractors avoid hefty costs, depreciation and maintenance expenses.

A Trusted Partner for Ontario Contractors

Bercon Rentals works closely with contractors to identify and resolve pain points, ensuring that every project is a success. Our commitment to your satisfaction has made us a trusted name throughout Ontario’s construction industry.

Take the first step toward hassle-free construction projects by reaching out to our equipment experts today. Your crew will thank you!

Cut Costs Without Cutting Corners

Construction projects in Ontario are becoming increasingly complex and costly. It’s not going to get any easier next year, either. For contractors looking to stretch their budgets without compromising on quality, equipment rentals are the ultimate solution. 

Here’s how Bercon Rentals helps you slash costs and deliver successful projects.

The Budgeting Challenge: High Equipment Costs

Owning construction equipment is expensive. From the upfront investment to ongoing maintenance, repair and storage costs, the financial burden adds up quickly. 

For many contractors, this can create cash flow issues or eat into profits. There’s only one thing you can do to get around it: not buying equipment.

The Solution to Cutting Costs is Renting Equipment

No Upfront Costs
Purchasing heavy machinery like telescopic forklifts or spyder cranes requires a significant upfront capital investment. Renting eliminates these high expenses, allowing you to allocate resources to other critical aspects of your project.

No Maintenance
Equipment breakdowns can lead to unexpected costs and delays. When you rent from Bercon Rentals, maintenance and repairs are included. Our fleet is well maintained, reducing your downtime.

No Storage Costs
Equipment storage can be a logistical nightmare and a drain on your budget. Renting eliminates the need for long-term storage solutions, saving both space and money.

Why Else Rent From Bercon Rentals?

Large Inventory
From material lifts to scissor lifts and atrium lifts, Bercon Rentals has the equipment to meet any project requirement.

Flexible Terms
Need equipment for a day, a week or months? We customize terms with each of our clients to match your project timeline.

Expert Guidance
If you’re not sure which equipment is right for you, trust Bercon’s team of experts to provide recommendations to ensure you’re using the most cost-effective tools.

Just-in-time Delivery
Tight deadline? Bercon Rentals offers fast delivery services to keep your project on schedule.

So, Why is Renting Better Than Buying?

Renting equipment just makes sense if you want to save money and always have access to industry-leading equipment.

Take the Next Step With Bercon Rentals

To learn more about how renting can save you money and keep your projects on time, reach out to our friendly local representatives and request a quote today.

Ontario Contractors: – Five Equipment Costs You Can Eliminate Today

Running a successful construction business in Ontario isn’t cheap. Whether you’re purchasing equipment, paying for extra labour or expediting supplies, costs can quickly eat into your profits. 

Fortunately, astute business owners have access to countless ways to cut expenses while elevating construction quality and business performance.

This article dives into five major equipment costs Ontario contractors can eliminate by making smarter choices—like renting from a trusted partner like Bercon Rentals. From repairs to storage, we’ll show you how renting can free up your budget and keep your projects running smoothly.

Read on to find out how to save money and reduce annoying headaches starting today!

1. Costly Equipment Repairs

This is the big one. Imagine never having to foot the bill for equipment breakdowns of every shape and size. When you rent equipment from Bercon Rentals, instead of buying your own, you eliminate these expenses entirely. 

Bercon has a team of experienced in-house service technicians who dedicate their time to ensuring that each piece of equipment is regularly serviced and maintained to our strict standards, ensuring your team receives reliable, ready-to-use machinery every time. 
If an onsite issue does arise, our team of on-the-road technicians can be there faster than any other equipment rental company.

2. Storage-Related Maintenance

Storing equipment when it’s not being used is not as easy as it sounds. It generally requires a large amount of space. Stored improperly, equipment can rust, have battery failure, or experience flat tires, all of which require costly upkeep. It can even be stolen, so a complete replacement might be necessary as well.

Renting equipment from Bercon Rentals means you don’t have to worry about storage at all – and all of the unknowns that come with it – we take care of it, so you can focus on doing your job.

3. Downtime Expenses

Equipment downtime can lead to significant time lost and unplanned costs from delayed projects. 

Renting from Bercon Rentals ensures your team always has access to fully operational, modern equipment when you need it. Our tech crew is always at your side, and our in-house technicians are proactively addressing concerns to reduce onsite issues.

4. Eliminate Preventative Maintenance Costs

Essential upkeep, like oil changes, safety inspections and tire replacements, are unavoidable when you own equipment. It’s a part of ownership. 

When you rent from Bercon Rentals, our experts handle all of these costly maintenance tasks. You save all of the money and time while staying focused on the job at hand.

5. Specialized Maintenance Teams

When you own equipment, you need to pay for someone to maintain it all. You need the space for them to operate, you need to train them, you need to buy the parts, and you need to have the inventory to ensure that every fix can be performed quickly and effectively.

Renting from Bercon Rentals eliminates this need entirely, as our Hamilton and Etobicoke rental/maintenance centres are both fully stocked with the crews and equipment to tackle maintenance tasks when they’re needed.

Your Equipment Costs Can Be Eliminated. And We’ll Prove It to You.

When you put your trust in Bercon Rentals, you can focus on what matters most—getting the job done. 

With no repair bills, no storage concerns and no maintenance headaches, renting is the smartest choice for your Ontario business. Contact us today to learn more about making the switch to Bercon Rentals – we guarantee your satisfaction.

Buying Used or Buying New Equipment – Which is Better?

We recommend renting equipment for a wide range of reasons. Often, renting your equipment is a cheaper, faster, more supportive way to get the job done while allowing you to focus on other tasks that matter.

Occasionally though, there is a ‘right’ time to purchase equipment for your construction or industrial projects. Deciding whether to buy new or used can be a challenging one, with each option having its own positives and negatives. 

Which delivers the most value to you? Of course, every business is different, which is why it’s best to look at a comparison to make an informed decision. Let’s take a look…

Why Buy New Equipment?

Factory-Fresh Quality
New equipment comes straight from the manufacturer, which pretty much guarantees perfect condition. There are no dents and scratches, and there are rarely any performance issues. In the case where these do pop up, a warranty likely covers fixes. 

Latest Technology Inside and Out
The newest models of equipment come with fancy features that help to make operations more efficient and improve comfort for the operator: heated seats, fuel-efficient motors, electric upgrades, quieter systems and other tech improvements that may not be available on older models.

Warranty Protection
As previously mentioned, a warranty gives your business peace of mind, knowing that major costs will likely be covered, although fulfilling these warranty repairs may be time consuming.

Custom Options
When buying new, you can often select customizations or add-ons that suit your crew’s needs. These often have additional costs, of course.

Why Buying Used Equipment is the Smarter Choice

1. Huge Cost Savings

Bercon Rentals’ used equipment sales team members know pricing best and typically price our gently used inventory at 20–40% lower than new. Our used equipment is always ‘gently used’, and our team can walk you through each piece’s history and condition.

This decision to buy used allows you to make better use of your money and spend your savings on other corporate reinvestments, like hiring staff, upgrading facilities or increasing your marketing budget.

2. Proven Performance

Used equipment has a track record you know and can trust. Regular maintenance, which Bercon Rentals guarantees, delivers the same reliability and durability and can be used at your discretion.

For long-term and frequent usage, buying gently used equipment can see significant savings over even rentals!

3. Lower Depreciation

Just like a new car, the moment new equipment is purchased, its value drops. With used equipment, this initial depreciation has already occurred, meaning your investment retains its value over the time you own it.

4. Environmentally Friendly

When you purchase used, you’re reducing manufacturing waste. Think of all of the materials you’re single handedly diverting from landfills! Buying used equipment from Bercon is a smart move not only for your pocketbook but also for the planet.

Why Used Equipment From Bercon Rentals is the Way to Go

When you buy used equipment from Bercon Rentals, you’re not just saving money and hoping the equipment works the way it should. You’re gaining access to professionally maintained, North American branded equipment that’s ready to work from day one. From forklifts to boom lifts and telehandlers, every item in our used equipment inventory meets our strict quality standards.

While new equipment has a few advantages, the choice that has the best benefits is often used. Explore Bercon’s online inventory today and see how Bercon Rentals can help you get the job done—for less.

Contact us now to learn more about our used equipment options and find the perfect fit for your needs.

A Special Holiday Message From Bercon Rentals

The True Cost of Downtime in Ontario

Time is money. We’ve all heard this a thousand times before, and it’s never more true than on a construction site in Ontario. 

Any delay on an active build can mean valuable hours, days or even weeks of additional costs for your project. Whether it’s waiting for equipment, running into unexpected delivery delays, or experiencing a dreaded breakdown, downtime can cost contractors like you big time. 

How big? Let’s take a closer look.

The Expensive Reasons for Downtime in Ontario

Downtime comes in all shapes and sizes and depends on a wide range of reasons. Maybe the excavator you bought isn’t working, or your boom lift can’t fit through the doorway as the planner thought. Whatever the reason, every minute your crew is standing around thinking about the problem is a minute you’re paying for labour without moving the project forward.

Here in Ontario, construction labour rates vary, but even a modest estimate of $25/hour per labourer can rack up costs quickly. If you’ve got a crew of 10 waiting for a critical piece of equipment for just a morning, you’re looking at $1,000 in additional labour costs alone. 

Add labour costs to equipment repairs, other trades’ being backlogged, timeline delays, penalties and missed opportunities, and a single “oops” can lead to tens of thousands in extra expenses.

And that’s just for a small project. On large, complex jobsites, the price tag of downtime can snowball out of control and even negatively affect your client’s satisfaction.

How Bercon Rentals Helps Contractors Avoid Downtime

Bercon Rentals understands how critical it is to keep things moving on your jobsite. That’s why we’ve designed our rental service with the goal of reducing downtime and keeping your projects on track.

1. Fast, Reliable Equipment Deliveries

Need an articulating boom lift ASAP? We’ve got you covered. We pride ourselves on fast, reliable deliveries and in the rare chance something does happen, we have backup equipment available at the ready. Our fleet is stocked with the latest and most efficient equipment to ensure you get the performance you need.

2. Regularly Maintained Equipment

You won’t have to worry about surprise breakdowns when you rent from Bercon. All of our equipment undergoes regular maintenance and inspections before leaving our yards in Hamilton or Toronto. This means less chance of mechanical failure than competing requirement rental companies.

3. Expert Offsite Training

Not sure how to operate a specific piece of equipment? No problem! We have training for operators, ensuring that your crew can get started quickly and avoid costly delays.

4. Rental Options That Work for You

Need equipment for just a day, a week or several months? We provide flexible rental options that suit your project schedule, meaning you won’t have machines sitting around idle.

5. 24/7 Support With Factory-Trained Technicians

Jobsite downtime doesn’t follow a 9-to-5 schedule, and neither does Bercon Rentals. If something goes wrong with your rental, our crews are available to provide support 24/7. 

As you’re reading this, there’s a good chance that we have crews currently working and stationed around the Greater Toronto Area, ready to jump at the opportunity to help you problem-solve your issue.

Reducing Downtime is as Easy as Making One Phone Call

One call to Bercon Rentals at 1-844-560-LIFT (5438) can change everything about your jobsite, from profit to safety to manpower to timelines. 

Our sales team is right here in the Greater Toronto Area to help walk you through the many reasons why a switch to Bercon can reduce costly downtime delays. We can’t wait to hear from you soon!