Behind the Scenes at Bercon Rentals: A Chat With Service GM Adam Carreiro
Behind every piece of equipment at Bercon Rentals is a team dedicated to keeping everything running smoothly.
Leading the ‘service’ side of things is Adam Carreiro. With decades of hands-on experience as a heavy equipment mechanic and a solid background in customer service, troubleshooting and operations, Adam has become a driving force behind the equipment rental business.
We had a chance to speak with Adam and dive into his journey from turning wrenches to managing one of the most vital departments at Bercon Rentals.
Could you tell us about your career journey in the equipment rental industry so far?
Adam: I started my career at 16 with Venetor Group as a yard associate, where I worked for two years before deciding to pursue my studies in Architecture.
During the summers, I returned to work as a yard helper in Mt. Hope. After finishing my education, I worked at a different company for five years, and during that time, I had the chance to work as a rental driver for a local equipment rental company for two years. That experience led me to enlist as a mechanic.
Not long after, I was approached by the owners when they reopened the business in 2016. I joined as a junior apprentice mechanic, and over the next few years, I had the privilege of working alongside Dennis Beraldo (who is one of our directors) as a driver.
After completing my apprenticeship with Bercon, I moved into a foreman role after three years. By the fourth year, I was promoted to service manager, a position I held for a year and a half. Now, I’m the general service manager, and I’ve been here since day one.
What are your goals in your role as a General Service Manager, and how do you plan to enhance the customer experience?
Adam: I believe planning is absolutely crucial. In the Service Department, it’s straightforward—being organized and structured is key.
It’s also important to be committed to delivering excellent service and really embodying the Bercon culture. When working with customers, the focus should always be on providing the highest quality of service and maintaining consistency in everything you do, both professionally and personally.
What advice would you give to other employees at Bercon for advancing their careers?
Adam: Your attitude – if you don’t have the right attitude, success will be much harder to achieve.
It’s all about having the drive and commitment to keep pushing forward. As for your career, the path is really up to you. Don’t wait around for opportunities to come to you—take them when they appear.
What recommendations would you share with Bercon clients to help them get the most out of their experience with us?
Adam: Faith is key—trust in the Bercon experience; Expect More. At Bercon Rentals, we always want to ensure that we deliver quality, and we always aim to exceed expectations, both for ourselves and our customers.
Expect More with the Professionals at Bercon Rentals
If you want to experience the difference of Bercon Rentals, reach out to our equipment team, and we’ll help ensure that your project runs smoothly. Request a quote here!